This timeline of Altria shows how it has grown as a company and pivoted into various smokeless and e-cigarette products. It also lists notable events such as the JUUL Labs investment, acquiring of NOY, it’s purchase of Helix Innovations.
[1]Altria. “Our Heritage.” Accessed December 4, 2025. https://www.altria.com/about-altria/our-heritage.
[2] Ibid.
[3] Ibid.
[4] Ibid.
[5] Ibid.
[6]Altria Theater. “Altria Theater.” Accessed October 14, 2025. https://www.altriatheater.com/.
[7] Levy, David, Luz Maria Sanchez-Romero, Clifford Douglas, and David Sweanor. “An Analysis of the Altria–Juul Labs Deal: Antitrust and Population Health Implications.” Journal of Competition Law & Economics 17, no. 2 (June 2021): 458–492.
[8]Altria. “Our Heritage.” Accessed December 4, 2025. https://www.altria.com/about-altria/our-heritage.
[9] Federal Trade Commission. “FTC Sues to Unwind Altria’s $12.8 Billion Investment in Competitor JUUL.” April 1, 2020. Accessed December 3, 2025. https://www.ftc.gov/news-events/news/press-releases/2020/04/ftc-sues-unwind-altrias-128-billion-investment-competitor-juul.
[10] Altria Group, Inc. “Altria Accelerates Progress Towards Climate Goals With Renewable Electricity Virtual Power Purchase Agreement.” April 5, 2022. Accessed December 1, 2025. https://investor.altria.com/press-releases/news-details/2022/ALTRIA-ACCELERATES-PROGRESS-TOWARDS-CLIMATE-GOALS-WITH-RENEWABLE-ELECTRICITY-VIRTUAL-POWER-PURCHASE-AGREEMENT/default.aspx.
[11] Altria Group, Inc. “Altria Exchanges Minority Stake in JUUL Labs for Heated Tobacco Intellectual Property.” March 3, 2023. Accessed December 1, 2025. https://investor.altria.com/press-releases/news-details/2023/Altria-Exchanges-Minority-Stake-in-JUUL-Labs-for-Heated-Tobacco-Intellectual-Property-Rights/default.aspx.
[12]Altria. “Our Heritage.” Accessed December 4, 2025. https://www.altria.com/about-altria/our-heritage.
[13] Ibid.
[14] Altria Group, Inc. “NJOY Submits Premarket Tobacco Product Applications to the FDA for NJOY ACE 2.0.” May 20, 2024. Accessed December 3, 2025. https://investor.altria.com/press-releases/news-details/2024/NJOY-Submits-Premarket-Tobacco-Product-Applications-to-the-FDA-for-NJOY-ACE-2.0-Featuring-Bluetooth-enabled-Access-Restriction-Technology/default.aspx.
[15] NJOY. “NJOY.com.” March 31, 2025. Accessed December 3, 2025. https://www.njoy.com/gtc/itc-update.